Senior Experience Designer & Creative at 11

Bio
I am a Product-focused UX/UI Designer and developer with 15+ years of experience delivering accessible, high-performing digital products and services across a range of sectors - eCommerce (Toyota, Sportsgirl, CSR), SaaS (Compare& Connect, Red Planet, Xperior), utilities (Telstra, Alinta), education (RMIT, Victoria University), arts and entertainment (Untitled Group), public health (Red Cross - Donate Life), financial services (HPF, CHUBB, Allianz) and AI-powered experiences for Toyota.
I specialise in end-to-end digital productdesign across web and application interfaces, with deep expertise in scalabledesign systems, information architecture, and responsive component based User Interfaces.
Executing comprehensive UX workflows from research and discoverythrough to polished delivery and developer handoff. An expert Figmapractitioner with experience mentoring student cohorts.
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Work Experience
2025 — 2025
Melbourne, Australia
2023 — Present
Melbourne, Australia
2022 — 2024
Melbourne, Australia
2022 — 2023
Melbourne, Australia
2021 — 2022
Melbourne, Australia
2017 — 2021
Melbourne, Australia
2017
Melbourne, Australia
2014
Melbourne, Australia
2001 - 2012
Melbourne, Australia
Services
Design Systems
Built scalable systems for consistent design across teams and products
Product Design
Shaped product direction and interaction patterns across platforms
Webflow Development
Developed responsive, CMS-powered sites in Webflow
Website Development
Front-end developed responsive websites in the following codebases: React, PHP, CSS, HTML & JavaScript
What clients & co-workers have to say
Ampol Australia
Tiffany is a highly skilled and experienced UX designer. Her attention to detail is remarkable and always looks at providing a design taking into consideration the various perspectives - that of the end users, developers and the business. Tiff is very easy to get along with and is a great team player. She is full of energy and always makes an effort to up the spirit of the team...
Anup
Snr Engineer
Customer Driven
Tiffany is one of the most dedicated and talented UX/UI designers I have ever worked with. She has a strong eye for detail in creating human-centred designs. As a team member, Tiffany is the soul of the team. She's engaging and continually works with all members to create a brilliant outcome every time...
Adrienne
Head of Consulting
Capgemini
Tiff, as we lovingly know her, is a gun when it comes to bringing all your imaginations to life in the form of UX and design patterns.
It always amazed me how she could multitask and work across multiple solutions, understand stakeholder requirements and make sure every UX outcome was delivered with the highest precision and top-notch quality.
One of her key strengths is an eye for detail to highlight edge cases, which also covers situational accessibility. Anyone who has worked with Tiff would vouch that she is the most lively person and the heartbeat of any team...
Varun
Director - GenAI GTM Lead
Woolworths MarketPlus
Tiff is incredibly knowledgeable and experienced in user interface design, but more importantly, in developing designs with an engaging user experience. Having Tiff help define and then manage our Design Language System was pivotal to getting consistency across our UI/UX but also in accelerating development by avoiding re-hashing the same questions. Very easy to work with and a strong people person, Tiff is an amazing asset to any company looking for someone to help drive their brand and user engagement...
Matt
CTO
Shell Energy
Working with Tiffany was pure joy; she is super funny, a spirit lifter, and a great communicator. Tiffany strives to ensure everyone understands what a business problem worth solving entails, from the viewpoint of UX, design, development and business objective.
I worked with Tiffany on several projects, but the one I enjoyed the most was where we worked together on the design system. We continued to convert the design system into components and documentation of the various design system rules, allowing Alinta to continuously improve on its design language down to a developer level. This increased delivery speed and visual consistency across the many projects that we worked on.
Ben
Senior Frontend Developer
Bunnings
Tiff is an amazing UI/UX strategist. She brings in extra ordinary passion for user experience and user journeys. Tiff is exceptional in Stakeholder engagement and ensures that the design concepts are understood by everyone involved. Working on multiple projects simultaneously, Tiffany paid extreme attention to detail and ensured the relevant stakeholders were engaged through the UI/UX process. Tiff is a great team player and always goes the extra mile to help and support the team members...
Sharmila
Delivery Manager
Microsoft
Tiffany brings a strong UI/UX mindset and design thinking to her role. She is an engaging and enthusiastic professional with a great feel for not only design but the whole customer journey. She is a great team player and highly values collaboration during all stages of software delivery. She is well-versed in the agile mindset approach to building in quality and iterating over a product to improve the customer experience rather than just adding endless features. Often multitasking on multiple projects, Tiffany always found time to go the extra mile by initiating ways to improve what we built and align it better with business objectives. She has a great understanding of UX and UI design processes and can be counted upon for fast and professional delivery. Tiff will go above and beyond what is expected of her, and will always collaborate with other team members to get the best solution for the customer.
Shikha
AI Apps Solutions Architect
iress
Tiffany takes her role as a UX/UI designer extremely seriously. Always ensuring the FE solutions match with her designs, which have been thoroughly tested using user journeys while catering for edge cases.
She is also always quick to highlight and address any potential accessibility issues and is capable of working within the constraints of MVP. Due to her developer background, she understands what developers require from her designs to execute their work.
She regularly made herself available to my fellow developers and me to discuss and address any potential UX/UI problems that arise and brainstorm a solution together.
Chee
Senior Engineer