2014 - 2026
Buying a car is a high-stakes, high-pressure decision, shaped by cost, complexity, and the fear of getting it wrong. Introducing new technology only adds another layer of uncertainty. I designed and tested early-stage digital concepts to explore how interactive, scenario-based experiences could improve understanding and confidence. The research highlighted a clear preference for more engaging, insight-led tools to support better decisions.
Reimagining a legacy vehicle configurator into an AI-assisted decision experience — validated through user research and delivered to enterprise stakeholders
Reimagining fragmented interfaces into scalable, token-driven design systems — built for governance, accessibility, and cross-functional adoption
Structuring complex digital ecosystems into clear, scalable information architectures that improve wayfinding and decision-making
Reorganising and restructuring portal content to improve navigation, task completion, and the overall customer experience.
.svg)